Entertainment 51 have a vast array of knowledge within the events industry. From the creation, management, & operation of exciting immersive events, to sponsor acquisition, bar operation & management for our partners, we have the knowledge to fill any gaps within your resources.
Feel free to browse some of work below:
https://www.eating2extinction.com/
Eating Our Way to Extinction is a powerful documentary narrated by Kate Winslet, that shines a light on the impact of the food and dairy industry on climate change and the environment.
Director & Producer Ludo Brockway, reached out to Entertainment 51 in late July 2021; the purpose, to secure a sponsor and partners for the World Premiere of the movie, taking place early September at the Odeon, Leicester Square, London.
The team at Entertainment 51 felt this was an exciting opportunity for the right sponsor, however from a timing perspective, securing a six-figure sum for sponsorship from a standing start in August would be a challenge!
Ludo explained, “I had been trying to generate support for the movie premiere for several months and was frustrated that I wasn´t making progress, I spoke with Entertainment 51, and they explained their methodology, they made no guarantees, however we felt they had the right expertise to achieve our goals, and so appointed them.”
Following an initial consultation, Entertainment 51 suggested some changes to the existing sponsorship packages and then created the proposal. They began reaching out to existing brands and organisations that they had a relationship with, in addition a powerful targeted email campaign began.
Entertainment 51 found the main issue was timing; to secure a commitment from a credible partner within such a short time frame was always going to be a challenge. However, the in-house commercial team were all brought in to the project and following extensive sales & marketing activity, a perfect sponsor and additional partners were found – achieving the financial targets.
https://magicalchristmasmovieexperience.com/
Following the success of Love Actually Live over the Christmas of 2017, U+I plc, owners of The Mayfield Depot in Central Manchester, were keen on establishing an exciting new Christmas event for the region, with a view to driving footfall, supporting the local community & raising awareness of the venue as a leading events destination.
As property developers & investors focused on regenerating overlooked & underestimated urban places, U+I commissioned Entertainment 51 to produce a month-long event in 2018.
Following consultation, our team created, developed, produced, & managed the Magical Christmas Movie Experience.
Following entry via our enchanted, Narnia inspired winter forest, guests were welcomed by our Christmas elves and Santa whilst our Choir set the scene with Christmas Carol performances. As event organisers and operators Entertainment 51 managed all aspects of the production including set design, operation of the 3 event bars and large indoor food court; marketing & promotion, safety, sound & lighting, staffing, security, licensing, and construction of our 400-seater indoor cinema showing a range of festive movies enhanced with live performers.
The event was a huge success with rave reviews from attendees.
Following further development, the Mayfield Depot is now established as a leading events destination within the North West hosting regular music events, festivals & a permanent street food market.
Variant 31 was an immersive theatrical experience created in London’s West End.
The target audience was 16–34-year-old ABC1’s.
The concept was unique. Upon entering a maze, stretching over 5 floors across numerous linked buildings, the objective being to kill as many “real zombies” as possible, whilst negotiating complex puzzles and challenges. Visually exciting and physically challenging, groups ended the experience in a nightclub.
Entertainment 51 were engaged, primarily to secure partners and sponsorship for this unique experience, reaching out to our existing pool of partner organisations, in addition to leading global brands, we secured £300,000 in sponsorship and support for the initial run.
Subsequently we were engaged to provide bar service at 5 locations across the venue, this included, design and layout, cocktail menu creation, supplier negotiation, staff recruitment & day to day management.
Trainspotting Live is a seventy-minute immersive adaptation of Irvine Welsh’s classic 1993 cult novel. Debuting in 2013, it has since gone on to tour internationally following its smash hit debut at the Edinburgh Fringe in 2014. Prior to their Manchester performance, the event producers, Seabright Productions, contacted Entertainment 51 to discuss their bar operation & management requirements.
Following consultation, we understood the need for the event bar to not only provide an additional revenue source, but also act as an extension to the overall immersive experience for attendees.
Our inhouse mixologists created a bespoke drinks menu with themed cocktails such as ‘The Begbie,’ served with an edible cigar or the ‘Sickboy’ proving particular favourites.
In addition to the menu creation, Entertainment 51 provided a full bar service including staff, stock, insurance, waste removal, furniture, licenses, and cash management.
The bar operation provided a valuable revenue source for the event and ensured all attendees were fully immersed in the ‘Trainspotting Experience’.
Market Place Shopping Centre in Bolton approached Entertainment 51 regarding a previously un-used external courtyard area. They were keen to create an exciting new offering for their visitors and were interested in establishing the area as a monthly street food market.
Entertainment 51 set about understanding the client’s requirements for the area. Their typical visitor demographic, logistical suitability of the venue, licensing & security requirements & agreed roles & responsibilities for the event between both parties.
Following agreement, our inhouse sales team began working to source an exciting selection of street food vendors, with available space dictating, we were limited to a maximum of 10 vendors, however we ensured a diverse range of exciting cuisines were offered.
In addition to food vendor sourcing, we were also tasked with arranging council licensing, security acquisition, bar operation & management, staffing, event management planning and waste removal.
The opening weekend attracted over 15,000 attendees and showcased culinary delights including Woodfired Pizzas, Polish Inspired BBQ, Caribbean Jerk, Yorkshire Pudding Wraps and Venezuelan Arepas.
With an extensive history of working closely with leading drinks brands we had often floated the idea of creating a true drinks festival, not limited to just one spirit or type of drink, but an opportunity for both local distillers and internationally recognised brands to showcase their products to a captive local audience.
Once the concept was agreed, we had to source our venue. The team agreed upon the Grade II Listed Palm House in the heart of Liverpool’s Sefton Park.
As this was an Entertainment 51 event, we were responsible for all aspects of the event creation, management & operation. Including, but not limited to, website design & creation, marketing & PR, ticketing, and vendor acquisition, bar operation, insurance, sound & lighting, staging, security, waste removal, logistics & customer service.
Spirit of Liverpool offered tastings & master classes, over 25 live music acts & food from local restaurants & street food vendors. Running over a glorious May bank holiday weekend, the event attracted over 6,000 visitors over two days & had over 30 exhibitors in attendance.
